WhatsApp Business API, Cloud and CoEx, Instagram, Facebook Messenger, LINE, Telegram and web chat land in one shared inbox, with a single timeline per customer whoever they wrote to last.

and web chatA customer who messages on WhatsApp in March and Instagram in June is one record with one history. Whoever picks the thread up sees the orders, the refunds and what was promised last time.
An agent reads what came in, files it against the right record and writes the first draft. A person reads the draft and sends it, edits it, or takes over entirely.
Type "/" in any composer to pull a canned response. Kept in settings, not in people's heads.
Broadcast to a recipient list with approved templates and delivery tracking.
Rules decide who picks a thread up, and what happens when nobody does.
Search every channel at once, filter by label, owner or state.
Counts per team and per person, so nothing sits unowned.
Volumes, response times and what goes unanswered, from the same data.
An agent in the inbox reads the whole relationship, not just the message. Ask what was promised, what is outstanding or why a refund stalled, and it answers from the records with the row it read.
You can connect one you already have, or use QR sync and CoEx to start from the number your team already answers.
The composer switches to approved templates and tells you which ones are available, so the follow-up still goes out cleanly.
Only if you allow it. By default an agent drafts and a person sends, and the authority matrix decides which agents may do more.
Connect one channel, watch an agent draft its first reply, then add the rest.